It is very much difficult to maintain the business in the industry as the competition is being increasing day by day in liner shipping. Different types of services and offering low freight can make customer satisfaction in liner shipping. By providing high quality, product firms can make them different from their competitors. Service quality defines the demand of costumers or things that are desirable to customers. Service quality has four different dimensions, which are value, speed, responsiveness, and reliability, which help to build up customer satisfaction because customer satisfaction is very much essential to maintain the reputation of a firm.
As shipping industries are facing many challenges in which increasing demand by the customer for better reliability but at low cost is also one of them. The safe shipment of the goods make the customers loyal and bring them again and again to the service. Product reliability is very much crucial for customer satisfaction, and service quality and safety is directly proportional to customer satisfaction.
Responsiveness in liner shipping could refer to assisting the customers in their perceptions and experiences while they ship their consignments to the final destinations. The faster responsiveness of the liner shipping in solving the queries of the customers could make the customers more satisfied. The interaction that is made with customers impacts the image of the shipping line and thus is considered as an essential element of service quality in liner shipping.
Sailing speed is another critical aspect of liner shipping concerning the strategic management of the shipping line in achieving customer satisfaction. Speed makes the customers to be attracted towards a specific shipping line. Speed refers to how quickly a shipping line transports the consignment from the port of origin to the port of destination. The decrease or inconsistency in rate will make the customers be opting other shipping lines for the additional transportation transactions.
The factors of deregulation, including possible synergies, logistics integration, and such other factors, contribute to creating value for the customers in the industry of liner shipping. The value addition makes the line shipping to sustain the demands of the customers as well as increasing customer satisfaction through offering a number of services and values other than their essential functions, i.e., transportation of goods.
